Course Information: 

Course Title: Strategic Product Development, Marketing & Prototyping

Ref Code: TGS-2026061360

Course Support Period: 9 Jan 2026 - 8 Jan 2028

Duration: 18 hours (3 day course)

Skills code: RET-PMN-3003-1.1

Training Provider: Flowers by Terra (53397952L)

Location: 23 Kelantan Lane #03-01 Kim Hoe Centre S208642

Delivery Mode: In-person classroom facilitation

Course Fee: $925 before SSG Funding - see Course Fee & Funding tab for more details

Registration Fee: $30 (non claimable and non refundable)

Turn floral ideas into sellable floral products through a structured, product-development approach adapted specifically for floristry.

1) Product strategy for retail floristry
What makes a floral product commercially strong: repeatability, consistency, price structure, and ease of production.

2) Prototype like a florist, test like a business
Create versions, gather feedback, refine your design decisions, and improve profitability without compromising style. You will learn how to create three popular florist items in the prototyping labs.

3) Catalogue planning and collection building
Build a cohesive range customers can browse easily—signature bouquets, best-sellers, seasonal drops, and add-ons.

4) Marketing that actually fits florists
Write product copy that is not cringe, plan simple campaigns, and build a content approach that supports sales.

5) Launch plan and next steps
Walk away with a clear product plan for your next collection or catalogue refresh.

This programme places strong emphasis on applied learning.

Participants will:

• Create three physical floral product prototypes
• Develop structured Product, Pricing and Marketing Plans
• Visit flower wholesalers to learn how to pick out flowers

Learning is assessed through practical, project-based activities and written assessments, including:

• Product planning and presentations
  
• Floral product prototypes
  
• Post-activity evaluation and reflection
  

Assessment focuses on the ability to apply learning in realistic business setting. Assessment is compulsory and competency is a requirement for course completion.

This course is suitable for:

• Aspiring florist business owners
  
• Career switchers entering the floristry industry
  
• Florists looking to professionalise and expand into events
  
• Retail, Marketing, F&B and VM professionals looking to expand their skill sets

This programme is not intended for casual or hobby learners.

To ensure a productive learning experience, participants should:

• Have minimum qualifications of GCE 'N' levels or higher
  
• Have basic computer literacy
  
• Be able to use Microsoft Office applications and conduct online research
  
• Be able to commit fully to the 3-day course and undertake all learning activities and assessments seriously

Applicants will be assessed through a Eligibility Survey prior to enrolment.

Course Fees and Subsidies 

Fees payable are SkillsFuture Credit, UTAP and PSEA claimable, or payable via PayNOW or Bank Transfer. 
Registration fee $30 (non-refundable for new students, cash via PayNow or bank transfer)

E.g. if you are Singaporean Citizen above 40 years old, the course fee payable is only $277.50. This $277.50 can be payable with your Skillsfuture Credits, if you have sufficient. Cash upfront for course fee is $0.