Build your florist business
from the ground up.
8 days of hands-on, business-focused learning across retail and event floristry. Leave with marketable floral arrangements, a profitable product range, large scale event installation experience, and a business ready to operate.
hands-on learning
you create and keep
installation you execute
per intake
Three phases.
One complete business.
The programme is structured as a progressive journey — each phase builds directly on the last, so by day 8 you are not just a better florist, you are an equipped business owner.
Foundations
Before you make anything, understand the market you're building for.
You begin by developing a strong commercial foundation — the thinking that separates a florist running a business from one simply making beautiful things.
- Map your customer segments and identify real market needs
- Define a compelling value proposition for your floral business
- Understand sustainability as a commercial and operational consideration
- Apply entrepreneurial thinking to floristry as a profession, not just a craft
- Build the strategic foundation your product and event work will sit on
Commercial Readiness
Develop, cost, prototype, and refine floral products the market will actually buy.
You move from market thinking into product-making — creating three commercial floral products while building the business frameworks around each one.
- Analyse customer needs and identify real product opportunities
- Develop clear product specifications for retail and gifting
- Perform cost-benefit analysis and price for profit — not just cost recovery
- Prototype and refine products using real flowers and real feedback
- Visit flower wholesalers — learn to source, select, and negotiate
- Create a Premium Wrapped Bouquet, Compote Arrangement, and Tall Vase Arrangement
- Find your style and launch a sellable product range you can take to market immediately
Live Execution
Plan a real event. Then go build it.
In the final phase you apply everything to event scale — developing a full event concept, coordinating the installation, and on the final day, bringing it to life.
- Develop event concepts aligned with trends, sustainability, and venue requirements
- Plan installation operations, timelines, and resource coordination
- Manage live execution and respond to on-site changes in real time
- Participate in the hands-on setup and execution of an event floral installation
- Receive high-quality photographs of your work for your professional portfolio
Three products you create
and bring home.
These aren't practice pieces. Every product is designed for the real retail market — costed, priced, and finished to the standard you'd sell from day one.
Korean-influenced hand-tied bouquet using 10+ premium seasonal varieties. The highest-volume product in retail floristry.
A structured, low wide arrangement designed for gifting, dining tables, and gifting retail. High perceived value, repeatable production.
A statement-height installation piece suited to corporate lobbies, event reception tables, and premium retail gifting.
Six outcomes across
all eight days.
Everything you leave
with.
Course fees &
early bird offer.
Funding eligibility depends on the specific courses within the programme and the participant's individual profile. Shortlisted applicants will receive detailed funding information during the enrolment process.
Choose your
schedule
8 days, Two consecutive weeks
Kim Hoe Centre S208642
4 min from Jalan Besar MRT Exit A
This programme is ideal
if you…
Taught by someone who's
built it herself.
A decade ago, Sarah left a career in banking to follow her instinct for beauty and craft. What followed was a rigorous global education in floral design — training under Catherine Muller in Paris, Judith Blacklock in London, Wagner Kreusch in Portugal, and Lee Ju Yeon at Vaness Flowers in Korea. That foundation shaped a distinctive aesthetic rooted in nature's seasons: arrangements that move the way wildflowers do, spontaneous and alive.
Today Sarah leads Flowers by Terra, teaches under the SSG programme, and has shared her craft with thousands of students across Singapore and internationally. The Build & Bloom curriculum is designed entirely by Sarah — which means every hour of this programme reflects what she knows actually works in a real floristry business, not what looks good on a syllabus.
Who can
enrol
Open to all nationalities. Applicants will be assessed through a Sign-Up Interest & Eligibility Survey prior to enrolment to ensure the programme is a good fit.
Everything you need to know
before registering
Is this programme eligible for SkillsFuture funding?+
Funding eligibility depends on the specific courses within the programme and the participant's individual profile. Shortlisted applicants will receive detailed funding and fee information during the enrolment process. Contact us via WhatsApp or email and we will advise on what applies to your situation.
Is this suitable for complete beginners?+
Yes — as long as you are serious about floristry as a business. No prior floristry experience is required. The programme takes you from enthusiasm to equipped across 8 intensive days. What matters is your commitment to the full programme, not your existing skill level.
Do I need to already own a florist business to join?+
No. This programme is suitable for individuals planning to start a florist business, career switchers exploring floristry professionally, and florists looking to formalise or expand their operations. You do not need an existing business.
What will I walk away with after completing the programme?+
- A solid, actionable business plan ready to launch
- Three finished floral arrangements — Premium Wrapped Bouquet, Compote Arrangement, and Tall Vase Arrangement
- A defined, costed product range ready to launch immediately
- Cost and stems calculation templates for every arrangement going forward
- Professional photographs of your arrangements and installation
- Hands-on event installation experience with full documentation
- Access to Terra's directory of wholesalers and industry providers
- Membership in the Terra Florist Community with access to industry leaders
What happens if I miss a session?+
This is an intensive, sequential programme — full attendance is strongly recommended. Missing sessions, especially during product development or installation days, may impact your ability to complete required learning activities and assessments. If you foresee potential scheduling issues, please indicate this in your interest survey so we can advise you before enrolment.
How physically demanding is the programme?+
The programme includes hands-on activities such as flower preparation, product prototyping, and event installation setup. Participants should be comfortable standing for extended periods, light lifting, and working as part of a team. If you have specific physical concerns, please indicate them in the interest survey so we can advise accordingly.
How do I apply?+
Click Register Your Interest and complete the Sign-Up Interest & Eligibility Survey — it takes about 5 minutes. Shortlisted applicants will be contacted with next steps, funding details, and payment information. This process ensures the programme is a genuine fit before you commit.
Is the early bird discount still available?+
The early bird discount of $500 (bringing the fee to $2,500) applies when payment is made before 15 September 2026. Please contact us for the applicable fee and any available payment plan options.
Register your interest.
We'll do the rest.
Complete the 2-minute interest form. We'll confirm suitability, share funding details, and guide you through next steps — all within 3 working days. Class is capped at 10.