8-Day Professional Floristry Course for Retail & Event Floristry

A hands-on, business-focused learning journey for aspiring florist owners who want to build sellable products, execute real events, and operate with commercial confidence.

Class size is kept small at 12 pax. Job opportunities and overseas exchange opportunities available after completion.

Terra Floral Design Studio Apron

Phase 1:

Business & Market Foundations

You begin by developing a strong understanding of:

  • Customer segments and market needs
  • Value propositions for florist businesses
  • Commercial decision-making in a digital economy
  • Sustainability and operational considerations

Perfect if you see floristry as a business, not just a creative pursuit.

Phase 2:

Product Creation & Commercial Readiness

You then move into developing sellable floral products, where you will:

  • Analyse customer needs and product opportunities
  • Develop clear product specifications
  • Perform pricing analysis
  • Prototype and refine floral products

You will apply learning through the creation of three highly requested commercial floral products

Floral arrangement with a variety of flowers in a natural setting

Phase 3:

Event Planning & Live Execution

In the final phase, you apply your skills at event scale.

You will learn how to:

  • Develop event concepts aligned with trends, sustainability, and venue requirements
  • Plan installation operations, timelines, and resources
  • Coordinate logistics and roles with venue and stakeholders
  • Manage live execution and respond to on-site changes

You will participate in the hands-on setup and execution of an event floral installation, carried out in a controlled training environment.

This phase builds confidence in real-world execution, not just planning.

Build & Bloom: Commercial Florist Intensive Programme

Course Overview

Programme Details

Programme Name: Build & Bloom: Commercial Florist Intensive

Duration: 8 Days

First intake full

2nd Intake: 27th Jul - 30th Jul & 3rd Aug - 6th Aug (Mon - Thurs)

3rd Intake: October - Exact dates TBC.

Delivery Mode: In-person classroom facilitation

Cost: $3,000 (Contact us for funding options + early bird discount of $500 when you sign up before 30 May 2026)







What You Will Learn

By the end of the 8-day programme, you will be able to:

  • Apply entrepreneurial thinking to floristry as a business
  • Identify and develop floral products that meet customer and market needs
  • Cost, price, and refine floral products for retail sale
  • Manage suppliers, logistics, and operational workflows
  • Plan and execute an event floral installation safely and professionally
  • Evaluate performance and identify improvements for future projects

Hands-On Learning Experience

This programme places strong emphasis on applied learning.

Participants will:

  • Create three physical floral products - Premium Wrapped Bouquet, Compote Arrangement & Tall Vase Arrangement
  • Develop structured business, product and event plans
  • Visit flower wholesalers to learn how to pick out flowers and have a chance to learn from esteemed Korean Floral Designers
  • Take part in supervised hands-on installation activities
  • Launch a website with a portfolio for ecommerce and events

Assessment & Learning Evidence

Learning is assessed through practical, project-based activities and written assessments, including:

  • Product planning and presentations
  • Floral product prototypes
  • Event planning and execution documentation
  • Post-activity evaluation and reflection

Assessment focuses on the ability to apply learning in realistic business and event scenarios. Assessment is compulsory and is a requirement for course completion.

Who This Programme Is For

Fully taught by banker turned entrepreneur Sarah Ching, this programme is suitable for:

  • Aspiring florist business owners
  • Career switchers entering the floristry industry
  • Florists looking to professionalise and expand into events
  • Creatives who want to build sustainable income through floristry

This programme is not intended for casual or hobby learners.

Minimum Entry Requirements

To ensure a productive learning experience, participants should:

  • Have minimum qualifications of GCE 'N' levels or higher
  • Have basic computer literacy
  • Be able to use Microsoft Office applications and conduct online research
  • Have an existing business or be willing to start one
  • Be able to commit fully to the 10-day intensive programme and undertake all learning activities and assessments seriously

Applicants will be assessed through a Sign-Up Interest & Eligibility Survey prior to enrolment.

Ready to Build Your Florist Business?

If you are serious about floristry as a profession and want a structured, hands-on learning journey that goes beyond design alone, this programme is for you.

👉 Register Your Interest

Complete the Sign-Up Interest & Eligibility Survey to assess suitability and receive further details.

Register your Interest

Frequently Asked Questions

Is this programme eligible for SkillsFuture funding?

Funding eligibility depends on the specific courses within the programme and the participant’s individual profile.

Shortlisted applicants will receive detailed funding and fee information during the enrolment process.

Is this programme suitable for complete beginners?

Yes, as long as you are serious about floristry as a business!

Do I need to already own a florist business to join?

No. You do not need to already own a business.

This programme is suitable for:

  • Individuals planning to start a florist business
  • Career switchers exploring floristry professionally
  • Florists looking to formalise or expand their operations

You should, however, be willing and intending to start or grow a business, as the learning is business-focused.

What will I walk away with, after completion of this course?

During the 8 days, you will:

  • Walk away with a solid business plan ready to be launched
  • Develop and prototype four sellable floral products (wrapped bouquet, vase arrangement,
  • Plan and execute a hands-on event floral installation in a supervised training environment
  • Receive high-quality photographs for your portfolio and catalogue
  • Access to our directory of providers and wholesalers
  • Job and foreign exchange opportunities
  • Be part of the Terra Floral Community and have access to industry leaders

The emphasis is on real execution, not just concepts.

How physically demanding is the programme?

The programme includes hands-on activities such as:

  • Flower preparation
  • Product prototyping
  • Event floral installation setup

Participants should be comfortable with:

  • Standing for extended periods
  • Light lifting
  • Working in a team environment

If you have specific physical concerns, please indicate them in the interest survey so we can advise accordingly.

What happens if I miss a session?

This is an intensive, hands-on programme, and full attendance is strongly recommended.

Missing sessions — especially during product development or installation days — may impact your ability to complete required learning activities and assessments.

If you foresee potential scheduling issues, please indicate this in your interest survey so we can advise you before enrolment.

How do I apply?

To apply:

  1. Click Register Your Interest
  2. Complete the Sign-Up Interest & Eligibility Survey
  3. Shortlisted applicants will be contacted with next steps

This ensures the programme is a good fit for you and helps us create a focused, productive learning cohort.

Register Now

Limited to 12 pax per class to maximize learning and performance.

Register Now